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Tech platforms make pitch for ad deals as TikTok is roiled by politics
Reuters via Yahoo Finance· 13 hours agoShort-form video took center stage at tech and social media companies' annual presentations to...
Smaller social platforms are adding TikTok-like features as TikTok’s future hangs in the balance
Fortune via Yahoo Finance· 13 hours agoAs it is, both companies already have billions of users and hugead revenue that have helped propel...
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
Digiday· 1 day agoFor ad buyers wary of whether TikTok’s NewFronts pitch will ultimately matter if the ByteDance-owned...
TikTok Announces Expanded Premium Ad Placement Options
Social Media Today· 1 day agoTikTok has announced an update to its premium ad placement option, with brands using its top-end “Pulse” ads now set to have more publisher content to place ...
TikTok responds after Anne Hathaway stuns fans with first video - Dexerto
Dexerto· 10 hours agoHollywood A-Lister Anne Hathaway is finally on TikTok, and it’s safe to say that fans — and even the...
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
Marketing Dive via Yahoo Finance· 2 days agoWARC forecasts that global social ad spending will increase 14.3% this year to $247.3 billion, and...
TikTok Tells Advertisers: ‘We Are Not Backing Down’
New York Times· 14 hours agoHundreds of marketers and ad agency types flocked to TikTok’s annual sales presentation after a new law put its future in question. It had been about a...
TikTok’s timely NewFront—Unilever stands by the app, which is paying off for its brands
Ad Age· 14 hours agoOn Thursday, TikTok held the final NewFront of the week, following rivals Google, Meta and Snap. The invite-only event with limited press access comes at a turbulent time ...
The Wandering Village is living proof of TikTok’s impact on games
Polygon Games· 17 hours agoThe platform has become a place where people can learn about the games they love and discover new...
Police issue warning over viral TikTok ‘Senior Assassin’ game after teen dies - Dexerto
Dexerto· 10 hours ago‘Senior Assassin’ is a trending game where players blast each other with water, nerf or paintball...