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Netflix says its ad-supported plan now has 40 million global monthly active users
Market Watch· 37 minutes agoNetflix Inc. on Wednesday reported a big jump in demand for its streaming-with-ads plan, and it said...
Column: Why the stink of that bad, bad iPad ad won’t go away
Chicago Tribune· 6 hours ago...Apple’s “Crush” commercial, unveiled last week and no longer scheduled to air on TV in America...
Digital ad spending streams past traditional TV - Marketplace
Marketplace· 10 hours ago“Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront...
TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaPost· 21 hours agoThe new analysis, which Nielsen released Tuesday as part of its monthly...Steve Lanzano goes on to assert that distributor analysis "misleads marketers into thinking their commercials ...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 1 day agoDID YOU KNOW? She once presided over sales for Disney...president, advertising INSIDE TRACK Halley is armed with popular TV like NFL football and the...
Eminem 'eulogized' in faux-obituary in Detroit Free Press ahead 'The Death of Slim Shady'
USA TODAY via Yahoo News· 8 hours agoIn keeping with standards distinguishing paid content from news stories, the item is marked...
Ads On HBO? Max Looks To Become Much More Than That As It Gains Commercial Traction
Deadline via Yahoo News· 9 hours agoEXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming...
Netflix Touts Massive Content Pipeline: WWE, NFL, New Cameron Diaz-Jamie Foxx Film ‘Back in Action’
Variety· 2 hours agoNetflix may be a new-tech company, but it approached advertisers Wednesday with old-school TV talk:...
Streaming Puts Commercials in Movies, Top Series Where Ads Were Once Forbidden
Variety· 9 hours agoNBCUniversal, chief content officer Donna Langley told the crowd, was “excited to build up our story...
Warner Bros. Discovery upfront—takeaways from its pitch to advertisers
Ad Age· 5 hours agoAt its upfront show, WBD debuted new ad formats coming to Max. Each option plays to current marketer demands for connecting TV marketing with business outcomes ...
