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16 next gen media buyers to know—and what they want from TV advertising
Ad Age· 4 days agoAs more streamers attempt to drive viewership to their ad tiers, Sarah Cobuzzi said it’s an exciting time for advertisers to get creative with their TV ...
LG Ad Solutions to Adopt Unified ID 2.0
TV Technology via Yahoo News· 3 days agoLG Ad Solutions TV set. MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced...of advertising campaigns. LG said that integrating this solution will...
NBA’s $76 Billion TV Rights Deal Is Setting the Future for Live Sports | Analysis
The Wrap via Yahoo Finance· 3 days agoThe battle between Disney, Amazon, WBD and Comcast is about more than just who’s watching the games....
What Blast's Dota 2 expansion means for Blast.tv
Digiday· 4 days agotv, the company’s homegrown streaming platform. Blast launched Blast.tv in November 2022 to act as both a hub for esports data and a ...
Did Jerry Seinfeld Media Blitz Net Decent Viewership For ‘Unfrosted?’
Forbes· 4 days agoUnfrosted averaged 1.053 million households during the live-plus-two-day window following Friday’s...
Fox Corporation (NASDAQ:FOX) Q3 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 19 hours agoFox Corporation (NASDAQ:FOX) Q3 2024 Earnings Call Transcript May 8, 2024 Fox Corporation isn’t one...
Paramount Advertising Boss Says Bob Bakish Exit, M&A Uncertainty Is ‘Background’ Noise During...
The Wrap via Yahoo Finance· 6 days ago"The reality is that from the point of view of our partners on the other side, a lot of consistency...
Magnite shares target raised by RBC on strong CTV growth By Investing.com
Investing.com· 3 days agoThe firm's optimism is based on robust results driven by Connected TV (CTV) performance,...
College Title IX Gender Equity Compliance Is a Failure, Feds Say
Sportico via Yahoo Sports· 2 days agoA report publicly released Thursday by the U.S. Government Accountability Office confirmed the open...
Shondaland EP Betsy Beers Wants Pitches for the Next ‘Grey’s Anatomy’ Spin-Off
The Wrap via Yahoo News· 3 days agoThe TV legend reflects on 20 years of the ABC medical drama, the end of "Station 19" and how...