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Dems pin Trump in NYC courtroom and he just turns it into his own personal campaign stage
New York Post· 5 hours agoStick that in your pipe and smoke it, Dems. The Meltwater figures cover only digital media. On TV,...
How Television Advertising Lost Its Relevance
The Wall Street Journal· 21 hours agoTheir growing popularity is fueled by the troves of data that retailers have about their customers’ shopping habits and their ability to easily measure...
16 next gen media buyers to know—and what they want from TV advertising
Ad Age· 5 days agoAs more streamers attempt to drive viewership to their ad tiers, Sarah Cobuzzi said it’s an exciting time for advertisers to get creative with their TV ...
WNBA Commissioner says league ready to capitalize on momentum: 'Our phones are ringing off the hook'
NBC NEWS· 6 hours ago"We need the ecosystem, essentially, the sports ecosystem to step up," Englebert said. Viewership...
LG Ad Solutions to Adopt Unified ID 2.0
TV Technology via Yahoo News· 4 days agoLG Ad Solutions TV set. MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced...of advertising campaigns. LG said that integrating this solution will...
NBA’s $76 Billion TV Rights Deal Is Setting the Future for Live Sports | Analysis
The Wrap via Yahoo Finance· 4 days agoThe battle between Disney, Amazon, WBD and Comcast is about more than just who’s watching the games....
Did Jerry Seinfeld Media Blitz Net Decent Viewership For ‘Unfrosted?’
Forbes· 5 days agoUnfrosted averaged 1.053 million households during the live-plus-two-day window following Friday’s...
Shondaland EP Betsy Beers Wants Pitches for the Next ‘Grey’s Anatomy’ Spin-Off
The Wrap via Yahoo News· 3 days agoThe TV legend reflects on 20 years of the ABC medical drama, the end of "Station 19" and how...
What Blast's Dota 2 expansion means for Blast.tv
Digiday· 5 days agotv, the company’s homegrown streaming platform. Blast launched Blast.tv in November 2022 to act as both a hub for esports data and a ...
Magnite shares target raised by RBC on strong CTV growth By Investing.com
Investing.com· 4 days agoThe firm's optimism is based on robust results driven by Connected TV (CTV) performance,...
