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New Ad Discounts from X Point to Ongoing Growth Challenges
Social Media Today· 4 hours agoWhat matters is users, and generating more interest in the app, with attracting ad dollars being the secondary consideration, which should logically follow the first. Elon ...
IAB: Podcasting Will Break $2 Billion Ad Revenue Barrier In 2024 - Radio Ink
Radio Ink· 6 days agoThe increase in podcast ad revenue may have been more modest in 2023, but the Interactive Advertising Bureau forecasts the medium will bring in more than ...
ITV Ad Revenue Rises, Studios Unit Posts 16 Percent Drop on Hollywood Strikes Impact
The Hollywood Reporter· 7 days agoITV’s quarterly ad gain was in line with management’s forecasts. Compared to the same period in...
Warner Bros. Discovery Misses Q1 Expectations, TV Ad Sales Down 11% as Streaming Revenue Flat
Variety via AOL· 7 days agoWarner Bros. Discovery reported its first-quarter 2024 earnings Thursday, revealing it had reached...
China's Tencent Q1 revenue tops forecasts as ad sales, business services shine
Reuters· 1 day agoIt's the fifth straight quarter of revenue growth as the company recovers from a regulatory...
Here’s Why Tons Of People Are Blocking Taylor Swift, Beyoncé, And Other Massive Celebrities Across...
BuzzFeed via Yahoo News· 2 days agoUnfollowing and blocking famous people and their companies prevents their ads from reaching those...
Tencent’s Revenue Beat Estimates After WeChat Lifts Ad Growth
Bloomberg· 2 days agoTencent Holdings Ltd.’s revenue beat estimates after its WeChat super-app propelled growth in...
Comedy Podcasts, Led by ‘The Joe Rogan Experience,’ Gained Ad Market Share in 2023 as Overall U.S....
Variety via AOL· 7 days agoPodcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023,...
AMC Networks U.S. Ad Revenue Drops 13 Percent, Streaming Subs Rise to 11.5M
The Hollywood Reporter· 6 days agoThe company, led by CEO Kristin Dolan, has been leaning into data-led audience targeting for ad...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance· 1 day agoYOU KNOW? Marshall brought stability to NBCU’s ad sales effort after last year’s abrupt departure of his boss, Linda Yaccarino, who decamped just before...
