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1. • 

     How Under Armour’s Flow Technology Is Improving Stephen Curry’s Performance On The Court

     AfroTech via Yahoo Finance· 11 months ago

     The style and construction of shoes are certainly important, but technology also plays a major role....

2. • 

     How Stephen Curry’s Daughter Riley Played A Role In His Lucrative Endorsement Deal With Under Armour

     AfroTech via Yahoo Finance· 8 months ago

     Stephen Curry can thank his daughter Riley for his choice to do business with Under Armour. The...

3. • 

     Under Armour Names Steph Curry President of Curry Brand

     WWD via Yahoo News· 1 year ago

     Stephen Curry and Under Armour are deepening their relationship. Ten years after the NBA star and...

4. • 

     How Curry Brand Is Using Under Armour’s Top Technology to Break Into the Retro Sneaker Business

     Footwear News via Yahoo News· 2 years ago

     "Being able to go back and take the good, leave the bad, update some things and add Flow technology...

5. • 

     Stephen Curry Set To 'Potentially' Lock In A $1B Lifetime Contract With Under Armour, Report Says

     AfroTech via Yahoo News· 2 years ago

     Creating deep ties with Under Armour is paying off for Stephen Curry, literally. 2013 Shoe Deal As...

6. • 

     What’s the Secret to a Great Shoe Loyalty Program? Kith, Foot Locker and Under Armour Show Why...

     Footwear News via Yahoo Finance· 1 day ago

     Kith made waves at the start of 2024 when it launched Kith Loyalty, a new program that rewards loyal...

7. • 

     Inside Under Armour’s Plan To Make The Next Viral Sneaker

     Footwear News via Yahoo News· 3 months ago

     Kevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking...

8. • 

     Steph Curry will only wear shoes that are loud and pass 'the squeak test'

     INSIDER via Yahoo News· 2 years ago

     Steph CurryEzra Shaw/Getty Images Steph Curry has an unusual demand for Under Armour when they are...

9. • 

     Curry Brand Signs NBA Star De’Aaron Fox — and He Will Get a Signature Shoe

     Footwear News via Yahoo News· 7 months ago

     Curry Brand, the Under Armour-backed label of Steph Curry, has signed its first signature athlete....

10. • 

      Under Armour and Nike Trade Shots in Epic Steph Curry-Sabrina Ionescu Three-Point Contest

      Footwear News via Yahoo News· 3 months ago

      All products and services featured are independently chosen by editors. However, Footwear News may...