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Advertisers Rebuild Search Strategies Amid Google AI Search
AdWeek· 1 day agoWhile it’s clear that traditional SEO methods will not work with AI-powered search (Max Gomez...
AI and deepfakes blur reality in India elections
BBC via Yahoo News· 6 days ago"I was once asked to make an original look like a deepfake because the original video, if shared widely, would make the politician look bad," reveals...
How James May and Jeremy Clarkson became the unlikely faces of a cryptocurrency scam
The Telegraph via Yahoo Finance· 7 hours agoThe presenters of The Grand Tour are being taken for a ride, but there is nothing automotive about...
TikTok Made Them Successful. Now Your Favorite Creators Face a New Hurdle
CNET· 12 hours agoIf TikTok is outlawed nationwide, where does that leave the folks who depend on it financially? “A...
Council Post: Going To Market Is A Process—Your GTM Strategy Should Reflect That
Forbes· 7 days agoWhether you’re launching a startup, spin-off, or new product or service, a sound go-to-market (GTM)...
Julie Schott Made Pimples Cool. Now She’s Coming for Contraception.
Elle via Yahoo News· 12 hours ago(One thing that helps is seeding to celebrities; Doja Cat recently used a Blip toothpick at the...
TikTok creators call out shady brand partnerships—what marketers can learn
Ad Age· 5 days agoIt was such a good ad—it would be amazing if other audiences and platforms got to see this video. It is the norm for brands or agencies to wait anywhere from 90 to 120 days ...
Counterfeit Goes Cool: Brands Urged to Embrace #Dupe
The Business of Fashion· 2 days agoThe difference now is that buying #dupe is no longer the same as duping or being duped. With the rapid rise of shareable short-form video platforms,...
X boasts 8 billion daily video views as it pushes to become video-first
Digiday· 7 days agoWith the latest stats, X aims to make headway toward positioning itself as a video-first experience...
Stagwell (STGW) and Nexxen Partner to Accelerate Seamless Audience Discovery for Marketers
CBS 47 Fresno· 5 days agoStagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Nexxen (AIM / NASDAQ: NEXN), a global advertising technology company comprising unified demand-side ...