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The $21 billion influencer industry has an ad fraud problem
Business Insider· 7 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...
Taking a closer look at affiliate links on social media
Eyewitness News 3 Hartford· 1 hour agoThe social media world is full of influencers selling items on apps like Instagram and making money...
Crafting a Winning Marketing Strategy for the Food & Beverage Industry
Digital Journal· 8 hours agoFrom fluctuating consumer demands to supply chain disruptions, businesses in this sector must constantly adapt to stay ahead. One critical aspect that can make or break success in this industry ...
Influencers are changing how we buy - is your brand ready?
The Drum· 3 days agoNew research from Sprout Social found that almost half of consumers indicate that they make daily, weekly or monthly purchases because of content they saw influencers post ...
5 Common Mistakes Brands Are Making With Influencers
MediaPost· 2 days agoby Maria Bailey , Columnist, 5 hours ago It’s been almost a decade since the word “influencer” became a job title. With an estimated spend of $21 billion globally on
After years of caution, pharma advertisers are embracing influencer marketing
Digiday· 5 days agoMae Karwowski, founder of influencer agency Obviously...
Influencers Can Survive TikTok Ban—But Many Wouldn't Be Here Without It
Forbes· 6 days ago"TikTok has become a force of nature in driving pop culture, information sharing, and what it means...
Gen Z mostly doesn't care if influencers are actual humans, new study shows
Mashable· 3 days agoA new study has found that Gen Z may value AI and authenticity on social media differently than...
Revolve Group Inc (RVLV) Q1 2024 Earnings: Navigating Market Challenges with Strategic Initiatives
GuruFocus.com via Yahoo Finance· 2 hours agoRevolve Group operates through two main segments, Revolve and FWRD, offering a mix of premium and luxury fashion products. Founded in 2003, the company has carved a niche in the digital fashion ...
How AI, automation and authenticity are changing influencer marketing
NBC NEWS· 6 days agoInfluencer marketing has come a long way from the ‘digital diaries’ of its inception in 2013. Cristy...