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Industry Moves: Thredup Names GM of Europe + More News
Footwear News via Yahoo Finance· 23 minutes agoCohen’s extensive experience overseeing communications, social impact, influencer marketing,...
Influencer Marketing Gets An Upgrade: How AI Is Changing The Game
Forbes· 5 days agoInfluencer marketing came on the digital scene in the early 2010s. Unsurprisingly, many brands are...
Influencers are changing how we buy - is your brand ready?
The Drum· 23 hours agoNew research from Sprout Social found that almost half of consumers indicate that they make daily, weekly or monthly purchases because of content they saw influencers post ...
The $21 billion influencer industry has an ad fraud problem
Business Insider· 2 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...
Interview: Specsavers on 'attention-based' brand activations, influencer innovations & a social...
MobileMarketing· 4 hours agoThe campaign, which involved a branded van positioned atop a rising bollard, accompanied by a strategically placed warning sign near the “accident”, was developed by the retailer’s internal ...
Everything to know about the TikTok couple
The US Sun· 4 hours agoTHIS social media couple has gained thousands of views and a massive online fan following just by "fit check" videos. Meethyper-viral couple that has...
‘He was really in the trenches’: Viewers slam popular influencer for scamming small artist out of...
The Daily Dot· 16 hours agoFor a lot of indie musicians, influencer marketing and platforms like TikTok have become vital to...
Micro-Influencers In Social Media Marketing, Cost & Brand Growth Guide Released
Digital Journal· 2 days agoPRESS RELEASE Published April 30, 2024 AmpWire The new guide comes following a report from Shopify that found the impact of influencer marketing has doubled ...
Marketing Dive Trendline on The Marketing Dive Outlook on 2022
Marketing Dive· 9 hours agoAmid the chaos, brand leaders were trying to lock in their agendas for a year that will put emerging technologies to the test while navigating talent shortages, supply chain disarray and the ...
Social media marketing expert Kate Finley shares how influencers can boost your restaurant
Nation's Restaurant News· 6 days agoAs more restaurants leverage marketing to reverse sluggish traffic, many of them are turning to influencers to create excitement and momentum with guests ...