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Influencer Marketing Gets An Upgrade: How AI Is Changing The Game
Forbes· 6 days agoInfluencer marketing came on the digital scene in the early 2010s. Unsurprisingly, many brands are...
Influencers Can Survive TikTok Ban—But Many Wouldn't Be Here Without It
Forbes· 15 hours ago"TikTok has become a force of nature in driving pop culture, information sharing, and what it means...
Interview: Specsavers on 'attention-based' brand activations, influencer innovations & a social...
MobileMarketing· 9 hours ago...campaign, which involved a branded van positioned atop a rising bollard, accompanied by a strategically placed warning sign near the “accident”, was developed by the retailer’s internal marketing agency and formed part of the brand’s famous ‘Should’ve Gone to Specsavers’ campaign, marking one of...
‘He was really in the trenches’: Viewers slam popular influencer for scamming small artist out of...
The Daily Dot· 21 hours agoFor a lot of indie musicians, influencer marketing and platforms like TikTok have become vital to...
Gymnast Livvy Dunne Signs ‘Multimillion Dollar’ Deal With Content Creation Firm Passes
WWD via Yahoo News· 1 day agoPasses said it is a “multimillion-dollar deal” for the athlete and influencer. Livvy Dunne has also...
The $21 billion influencer industry has an ad fraud problem
Business Insider· 2 days agoInfluencer marketing is booming, and brands spend billions to promote products with a personal...
How to Determine Influencer Rates in 2024?
Digital Journal· 4 days agoInfluencer marketing has become a huge deal for brands looking to connect with their audiences on social media platforms like Instagram ...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 13 hours agoLOS ANGELES and LONDON, May 2, 2024 /PRNewswire/ --CreatorIQ, the leading creator marketing platform trusted by enterprise brands and agencies around the ...
Social media marketing expert Kate Finley shares how influencers can boost your restaurant
Nation's Restaurant News· 6 days agoAs more restaurants leverage marketing to reverse sluggish traffic, many of them are turning to influencers to create excitement and momentum with guests ...
Industry Moves: Thredup Names GM of Europe, Sorel Adds VP of Brand + More News
Footwear News via Yahoo Finance· 5 hours agoAfter spending ten years at Arcadia leading the digital marketing and brand marketing teams, Legg...
