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    • How IHOP is using AI to boost check averages

      How IHOP is using AI to boost check averages

      Restaurant Business· 19 hours ago

      IHOP's digital check average is up 10% to 15% since adding AI. IHOP customers are ordering more food when they order online these days, thanks in part to...

    • What Are the 4 Ps of Marketing?

      What Are the 4 Ps of Marketing?

      Market Watch· 1 day ago

      The 4 Ps of marketing are a framework that explains the key elements a business needs to address customer needs. Neil H. Borden, a Harvard advertising...