what is programmatic advertising examples

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- Is The Deal Between Roku and The Trade Desk a Game Changer?
  Motley Fool via Yahoo Finance· 10 hours ago
  This is a clear example of that strategy at work. The deal seems like a win-win. The Trade Desk's...
- How to embrace AI-powered programmatic: ‘Step away from the hype’
  The Drum· 3 days ago
  Although AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
- Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
  Search Engine Journal· 2 days ago
  Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
- Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
  Digiday· 19 hours ago
  “We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
- Fox, Disney, Warner Will Tap Streaming Sports Venture in TV Upfront (EXCLUSIVE)
  Variety via Yahoo Sports· 3 days ago
  The three media companies planning to launch a much-scrutinized sports streamer later this year are...
- Digital Out of Home Market Size to Touch USD 62.1 Billion by 2031 Owing to Rising Demand for...
  Digital Journal· 3 days ago
  The Digital Out of Home (DOOH) Market is poised for significant growth, reaching an estimated USD...
- CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
  Digiday· 19 hours ago
  Chief among the options marketers weigh when deciding on which streaming services to place ads are...
- Google delays third-party 'Cookiepocalyse' until at least 2025 | TechTarget
  SearchSecurity.com· 6 days ago
  The plan was predicated on satisfying the UK's Competition and Markets Authority's (CMA's) technical concerns that deprecating third-party cookies would tilt competition too far in favor of ...
- Roku (ROKU) Q1 2024 Earnings Call Transcript
  Motley Fool via Yahoo Finance· 7 days ago
  In Q1, we grew total net revenue 19% year over year to $882 million. Platform revenue was $755 million, also driven by both streaming service...
- TV Is More Than a Medium—It’s an Ecosystem
  AdWeek· 2 days ago
  In the past year, the television landscape has undergone a transformational shift, with streaming overtaking linear TV. In response to subscription...