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How to embrace AI-powered programmatic: ‘Step away from the hype’
The Drum· 5 days agoAlthough AI is set to power up 95% of programmatic advertising in Europe by the end of 2024,...
Is The Deal Between Roku and The Trade Desk a Game Changer?
Motley Fool via Yahoo Finance· 3 days agoThis is a clear example of that strategy at work. The deal seems like a win-win. The Trade Desk's...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 5 days agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 4 days agoChief among the options marketers weigh when deciding on which streaming services to place ads are...
Media Briefing: Publishers are still prepping for cookie deprecation despite Google's delay
Digiday· 4 days ago“We’re still planning to move as much of our inventory as possible away from any reliance on third-party cookies,” said Emry DowningHall, svp of programmatic revenue and strategy at Unwind Media ...
Fox, Disney, Warner Will Tap Streaming Sports Venture in TV Upfront (EXCLUSIVE)
Variety via Yahoo Sports· 6 days agoThe three media companies planning to launch a much-scrutinized sports streamer later this year are...
Digital Out of Home Market Size to Touch USD 62.1 Billion by 2031 Owing to Rising Demand for...
Digital Journal· 6 days agoThe Digital Out of Home (DOOH) Market is poised for significant growth, reaching an estimated USD...
Predactiv Launches with Breakthrough Predictive Platform
FOX 59 Indianapolis· 5 days agoPredactiv, setting the standard at the intersection of data and technology, begins offering its next-generation platform empowering clients to harness the true value of data and activate audiences ...
Earnings call: Roku sees growth in streaming and platform revenue in Q1 2024 By Investing.com
Investing.com· 6 days agoRoku , Inc. (NASDAQ:ROKU) has reported a robust performance for the first quarter of 2024, with...
Top 5 creative strategies for out of home success
The Drum· 5 days agoResearch indicates that a staggering 75% of an ad's effectiveness hinges on its creative execution, with highly creative campaigns boasting nearly double...
