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Boss of world’s biggest ad firm impersonated by AI in elaborate deepfake scam
The Telegraph via Yahoo News· 2 days agoFraudsters used a digital imitation of WPP boss Mark Read in a video meeting in an attempt to dupe...
CEO of world's biggest ad agency falls victim to elaborate deepfake scam
New York Post· 2 days agoThe CEO of WPP fell victim to an elaborate deepfake scam that involved voice-cloning the boss to...
Is it time to change the agency holdco model?
Digiday· 4 days agoAccording to Digiday sources, Scott’s activity in recent (and forthcoming) months is likely to profoundly impact WPP’s future. As underlined at its most recent AGM, investments ...
CEO of World's Biggest Ad Firm Targeted By Deepfake Scam - Slashdot
Slashdot· 2 days agoThe head of the world's biggest advertising group was the target of an elaborate deepfake scam that involved an AI voice clone. From a report: The CEO of WPP, Mark Read, detailed ...
Refinery29’s New Owner Plans to Cover Sports, Buy More Media Companies
The Wall Street Journal· 4 days agoSundial Group of Cos. created a new holding company that will be led by Kirk McDonald, who most...
Middle Yegua Creek watershed protection meeting will be May 14 in Giddings
The Bryan-College Station Eagle· 5 days agoThe meeting will be at 5:30 p.m. at the Texas A&M AgriLife Extension Service office for Lee County,...
The Drum’s Daily Briefing: Apple’s ad apology and beware the WPP AI voice scam
The Drum· 3 days agoAs we reported yesterday, few ads in recent memory have elicited the kind of backlash this Apple commercial faced from the ad industry and beyond. Writing on X, the actor Hugh Grant summarized ...
Why TV’s Annual Upfront Sales Might Seem Like Groundhog Day
The Wall Street Journal· 1 day agoMedia companies next week will pitch their TV networks and streaming platforms to advertisers with...
AT&T, Prime Video Strike Women’s Sports Ad Deal Across WNBA, NWSL
Sportico via Yahoo Sports· 1 day agoAccording to a new report from Variety, Amazon Prime Video isn’t waiting for the start of next...
When agencies become media sellers—inside the industry’s controversial growth engine
Ad Age· 6 days agoIn many ways, the rise of principal-based buying is the workaround agencies and marketers adopted following the last transparency controversy, where the primary focus was on alleged undisclosed ...
