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Is it time to change the agency holdco model?
Digiday· 14 hours agoAccording to Digiday sources, Scott’s activity in recent (and forthcoming) months is likely to profoundly impact WPP’s future. As underlined at its most recent AGM, investments ...
Analyst Report: WPP plc
Morningstar Research via Yahoo Finance· 18 hours agoHeadquartered in the United Kingdom, WPP is the world’s largest ad holding company based on annual revenue. Its services, which include traditional and digital advertising ...
Mission Wealth Management LP Buys 1,098 Shares of WPP plc (NYSE:WPP)
ETF DAILY NEWS· 5 days agoMission Wealth Management LP increased its position in shares of WPP plc (NYSE:WPP – Free Report) by 13.4% in the 4th quarter, according to its most recent ...
Magic earn top honors at MN Swim and Dive All-State Awards Banquet
Hometownsource.com· 6 days agoNobody cleans up like the Monticello Magic. At the Minnesota Swimming Coaches Association Swim and...
Refinery29’s New Owner Plans to Cover Sports, Buy More Media Companies
The Wall Street Journal· 1 day agoSundial Group of Cos. created a new holding company that will be led by Kirk McDonald, who most...
Overwolf Expands In-Game Advertising Empire With NitroPay Acquisition
Forbes· 13 hours agoOverwolf, the tech platform that partners with developers to build, distribute, and monetize in-game apps and mods, has announced the acquisition of ad tech company NitroPay for an undisclosed ...
Middle Yegua Creek watershed protection meeting will be May 14 in Giddings
The Bryan-College Station Eagle· 2 days agoThe meeting will be at 5:30 p.m. at the Texas A&M AgriLife Extension Service office for Lee County,...
Coca-Cola Puts People and Pets Over Product in Ode to Spills
AdWeek· 1 day agoCoca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest...
When agencies become media sellers—inside the industry’s controversial growth engine
Ad Age· 3 days agoIn many ways, the rise of principal-based buying is the workaround agencies and marketers adopted following the last transparency controversy, where the primary focus was on alleged undisclosed ...
AI-Centricity: Our 'First Annual' Report
MediaPost· 7 days agoBased on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. Bear in mind, it was a completely quantitative analysis ...