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Lexus signs on as title sponsor for US Open of Surfing, WSL Finals
Orange County Register· 11 hours agoCar maker Lexus has signed on as title sponsor for the region’s largest surfing contests, the US Open of Surfing held in Huntington Beach in August and the World ...
Lexus extends deal with World Surf League, adds title sponsorship of two events
Sports Business Journal· 7 days agoJust four months after rolling out an inaugural sponsorship with the World Surf League, Lexus has expanded the agreement, adding another ...
British surfer, 16, says it is ‘insane’ to win silver in international event
Press Association News via AOL· 18 hours agoSurf League junior tour around Europe and I just can’t wait to put the jersey back on, keep getting...
SBJ Marketing: Lexus extends deal with World Surf League
Sports Business Journal· 7 days agoI’m almost as weary of hearing endorsers called "brand ambassadors" as I am of hearing the sponsorships they support being mislabeled as "partnerships." Just four months after rolling out an ...
Surf legend Bethany Hamilton rips California officials after competition reverses stance on trans...
Fox News· 4 days agoAmerican surfing legend Bethany Hamilton has called out officials in California after organizers of...
California surfing competition told to let transgender woman compete
BBC via Yahoo Sports· 5 days agoIt is also under the spotlight in California, with Los Angeles due to host the Olympic Games in four...
Owen Wright Learns How To Be a Peasant in Latest Raglan Surf Report
The Inertia via Yahoo News· 6 hours agoPro surfers have it all – fame, boards, equipment, travel to far-flung destinations. But what...
Surfing organization pulls about-face on trans inclusion after pressure from California Coastal...
Fox News· 5 days agoFacing backlash, Todd Messick, the association's founder, decided that trans surfer Sasha Jane...
Jordy Lawler Delivers Wildcard Win, Isabella Nichols Goes Back-to-Back at Narrabeen
SURFER Magazine via Yahoo News· 3 hours agoIt’s funny how things can work out in ways you don’t expect. North Narrabeen local Jordy Lawler...
WSL: Kelly Slater Can’t Qualify for the ’25 CT Via Wildcards
The Inertia via Yahoo News· 4 days agoIf you thought the rule allowing former world champions to accrue rankings points as wildcards meant...