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Understanding the key differences between the top video game ad networks and exchanges
Search Engine Land· 1 year agoThe two distinct platforms allow publishers to monetize their game content and enable advertisers to...
This day in search marketing history: March 2
Search Engine Land· 1 year agoHappy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more. The post This...
Why Apple's digital ad business is gaining an edge over Google and Facebook
Yahoo Finance· 2 years agoApple (AAPL) is gaining ground across the digital ads landscape, challenging Google and Facebook's...
Yahoo spins out Vespa, its search tech, into an independent company
TechCrunch via Yahoo Finance· 8 months agoYahoo, otherwise known as the company that pays my salary (full disclosure: Yahoo owns TC), today announced that it's spinning off Vespa, the big data serving engine, into an independent venture ...
Former Yahoo CEO Regrets Acquiring Tumblr Instead of Hulu or Netflix
The Wrap via Yahoo News· 1 year agoIn a conversation with Tech Brew, Former Google executive and Yahoo CEO Marissa Mayer talked future...
The best live TV streaming services
Entertainment Weekly via Yahoo News· 2 years agoDotdash Meredith and Yahoo Inc. may earn commission or revenue on some items through the links below. SIMPSON33 VIA GETTY IMAGES Best overall ew BUY IT...
Why Meta's digital ad numbers are trouncing competitors right now: Nicola Mendelsohn
Yahoo Finance via AOL· 1 year agoIn its last earnings report, Meta's (META) ad numbers were a highlight, especially as other tech...
Twitter just made the case for why it's better off without Elon Musk
Yahoo Finance via AOL· 2 years agoThis article was first featured in Yahoo Finance Tech, a weekly newsletter highlighting our original...
'Great business': Paramount CEO doubles down on business model despite ad slowdown
Yahoo Finance via AOL· 2 years agoParamount (PARA) CEO Bob Bakish is all in on advertising despite overall Wall Street skepticism. At...
Amazon to be 'disruptive force' as it begins ad-tier rollout — here's what's at stake
Yahoo Finance via AOL· 4 months agoAmazon (AMZN) is expected to start rolling out ads on its Prime Video streaming service beginning...
