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YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of...
Variety via AOL· 6 days agoYouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 10 hours agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
YouTube Unveils New Content And Ad Offerings At Brandcast
Search Engine Journal· 4 days agoYouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. WNBA Friday night games: Google and ...
YouTube’s upfront—how AI, creators and non-skippable ads are all coming together
Ad Age· 6 days agoBrandcast is YouTube’s upfront event to deliver its yearly state-of-the-platform message to brands and showcase its creators. This year, YouTube ...
Inside YouTube’s 2024 upfront pitch to advertisers
Digiday· 6 days agoSpecifically, it is raising the threshold for its YouTube Select program that packages inventory across the top channels on the platform and introducing...
YouTube pitches advertisers on streaming dominance, unskippable video ads
Marketing Dive via Yahoo Finance· 6 days agoOne in three people reached by NFL Lineups on YouTube were new to the league, according to platform...
New Peacock, Netflix, Apple TV+ streaming bundle will cost $15 a month, Comcast says
Yahoo Finance· 7 hours agoThe new offering...Apple TV+ subscriptions through Comcast's Now TV streaming platform, which...
How to Turn Off YouTube Ads for Alcohol, Gambling, Weight Loss and More
Gizmodo via Yahoo News· 4 days agoThe last thing an alcoholic wants to see is YouTube ads featuring alcohol, which can trigger the...
Legacy cable company invents $180-a-year streaming bundle
Digital Trends via Yahoo News· 2 hours ago“StreamSaver is a homerun...our world-class partners Peacock, Netflix and Apple who benefit from the...
YouTube sta bloccando tantissimi utenti: rischi di finire nella lista nera e non potrai più...
Hardwood Paroxysm· 6 days agoYouTube bans several users from its platform: the situation is serious. It is used by many users...