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YouTube Upfront: CEO Says It’s ‘Redefining’ TV, Platform Launches Ad Takeovers for Top 1% of...
Variety via Yahoo News· 12 hours agoYouTube’s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with...
How YouTube became must-see TV: Shorts, sports and Coachella livestreams
Los Angeles Times· 1 hour agoPeople are increasingly choosing to watch YouTube on their connected TVs rather than on laptops and...
YouTube getting advertiser-branded QR codes, more WNBA on YouTube TV
9to5Google· 11 hours agoBe on the lookout for branded QR codes on YouTube that puts the advertiser’s logo at the center of...
YouTube’s upfront—how AI, creators and non-skippable ads are all coming together
Ad Age· 10 hours agoBrandcast is YouTube’s upfront event to deliver its yearly state-of-the-platform message to brands and showcase its creators. This year, YouTube CEO Neal ...
Inside YouTube’s Brandcast: Billie Eilish, Roger Goodell, AI Talk and Lots of Creators
The Hollywood Reporter via Yahoo News· 10 hours agoIf there has been a consistent message from YouTube over the past couple of years, it has been built...
YouTube Execs Clarify Those Emmy Aspirations and Tease What’s Ahead for the NFL
The Wrap via Yahoo News· 12 hours ago"It's about acknowledging the legitimacy of the creative product they produce," chief business...
Inside YouTube’s 2024 upfront pitch to advertisers
Digiday· 7 hours agoAs this year’s upfront cycle kicks off, YouTube is refining its pitch to advertisers to create more scarcity. Specifically, it is raising the threshold...
What’s on TV? For Many Americans, It’s Now YouTube
The Wall Street Journal· 2 days agoYouTube’s share of total TV time as measured by Nielsen looks only at the YouTube app on smart TVs, which is free and comes with ads ...
17 Old-Time Favorite TV Shows You Can Stream Now
Cheapism via AOL· 11 hours agoMinnow. Stream Now: Amazon Prime, Apple TV, Google Play, Vudu, YouTube TV, or buy DVD set NBC Television / WikiMedia Commons Get Smart ...
TV upfront presentations clouded by digital video ad supremacy
Reuters via AOL· 3 days agoAs television executives prepare lavish stage presentations in New York this week to dazzle...