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- Ad Spending on Digital Video Expected To Grow 16% in 2024
  Next TV via Yahoo Finance· 23 hours ago
  YouTube TV. Advertiser spending on digital video is expected to grow 16% to $63 billion in 2024,...
- FTC 'Click To Cancel' Proposal Could Cost Businesses More Than $100 Million, Judge Finds
  MediaPost· 12 hours ago
  An administrative law judge has issued a recommendation that, if accepted by the Federal Trade Commission, could slow down its effort to issue rules that would enable consumers to easily cancel ...
- Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend...
  CBS 47 Fresno· 24 hours ago
  Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*. In ...
- Spotify Leaves IAB As Company Further Retools Podcast Policy - Radio Ink
  Radio Ink· 4 days ago
  As Spotify makes profitability its number one priority, the streamer has taken a step back from the Interactive Advertising Bureau. The ...
- TikTok artists and advertisers to stay with app until 'door slams shut'
  Reuters via Yahoo News· 2 days ago
  Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively...
- Gallagher’s ominous farewell
  Politico· 4 days ago
  During the recent public comment period on the Justice Department’s rulemaking, which closed Friday, industry groups like the Interactive Advertising < ...
- TargetVideo Simplifies Video Content Categorization with AI Integration
  Colorado Springs Gazette· 4 days ago
  TargetVideo, a leading video technology and advertising company, announces its newest AI technology...
- Time to Buy Meta Platforms (META) and Other Social Media Stocks as Earnings Approach?
  Zacks via Yahoo Finance· 4 days ago
  Although the broader advertising industry will not be immune to inflationary pressures among other...
- IAB Appoints Industry Leaders to Critical Roles Ahead of 2024 NewFronts
  FOX 59 Indianapolis· 2 days ago
  As anticipation builds for the 2024 IAB NewFronts, the pinnacle event in the streaming video marketplace, IAB, the leading trade body for the digital advertising industry, unveils key appointments ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
  MediaPost· 3 days ago
  The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can accrue non-physical interactions with products, as well ...