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1. • Google's antitrust trial spotlights search ads on the final day of closing arguments

     Digiday· 1 hour ago

     “General search gets them to those high intent customers and new customers,” said William Cavanaugh, Jr., an attorney for the state AGs. The attorneys also mentioned advertisers need to constantly ...

2. • 

     Google Ads Rival Sets Up As It Awaits Earnings

     Investor's Business Daily· 22 hours ago

     Trade Desk's platform allows advertising buyers and marketers to create, manage and optimize digital ad campaigns across display, video, audio and social...

3. • NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches

     Ad Age· 1 day ago

     Google focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...

4. • 

     Criteo S.A. (NASDAQ:CRTO) Q1 2024 Earnings Call Transcript

     Insider Monkey via Yahoo Finance· 6 hours ago

     Criteo S.A. (NASDAQ:CRTO) Q1 2024 Earnings Call Transcript May 2, 2024 Criteo S.A. misses on...

5. • 

     Roku is going to show video ads on its homescreen interface

     Pocket-lint· 3 days ago

     Owners of Roku TVs and media streamers should eventually expect to see video ads appear in the...

6. • Roku to start showing video ads on its home screen, to be a bit less intrusive though

     Neowin· 4 days ago

     Popular smart TV platform Roku, in its earnings call, announced that it plans to put video ads on its home screen. Up until now, Roku has stuck with static ads that appear throughout the platform's ...

7. • 

     Attempted TikTok heist by Congress just proves our data is safer with China than the NSA

     Salon via Yahoo News· 4 days ago

     Biden just did more to promote TikTok and ByteDance — and China itself — than any ad-buy or...

8. • 5 things: Instacart’s big push

     Supermarket News· 32 minutes ago

     A ‘smart’ move: On Wednesday, Instacart announced a ramped up partnership with The Save Mart Companies, California’s largest regional grocer, which operates nearly 200 stores. The retailer, ...

9. • 

     Google Performance Max For Marketplaces: Advertise Without A Website

     Search Engine Journal· 23 hours ago

     Google has launched a new advertising program called Performance Max for Marketplaces, making it...

10. • Eventbrite CEO on the power of live connection and community building through curated moments

      TheStreet.com· 3 hours ago

      TheStreet caught up with Julia Hartz, CEO of Eventbrite. Julia Hartz, Eventbrite's (EB) CEO, is squarely focused on offering a product that is easy, intuitive, and seamless for folks on either ...