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5 Essential Tools For Financial Advertisers In 2024
Benzinga· 2 days agoNavigating the ever-evolving landscape of financial advertising requires a deft touch and the latest tech-savvy tools. From the razor-sharp precision of...
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA...
Digiday· 5 hours agoThe parties involved favor such an approach over fears that existing guidelines on how best to avoid...
Using curation technology to drive more relevant content in an era of critical consumers
The Drum· 6 days agoContextual and curation are the next power couple that advertisers and publishers can lean on to...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 7 days agoAdvertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best Wrapping up Q1 earnings, we...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 6 days agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock....
Viant Integrates with Google Cloud’s BigQuery Data Clean Rooms
TV Technology via Yahoo Finance· 12 hours agoThis partnership positions Viant as one of the first DSPs to enable a connection with Google Cloud’s...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 6 days agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...
Small Business - Salisbury Post | Salisbury Post
The Salisbury Post· 5 days ago(NASDAQ: DRCT) common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides
Marketers take drastic measures as ad tech snafus erupt
Digiday· 5 hours agoPlenty of marketers still don’t know — or care — how their money flows through ad tech.
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 20 hours agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage ...
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