Search results
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 3 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 5 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 2 days ago"The flexibility of SAS 360 Match allows us to develop things...though they are watching the same...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 6 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 5 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
ITV transforming the streaming landscape with real-time ad delivery at scale
NBC 17 Raleigh· 2 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 4 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 5 days agoWalmart slightly raised its full-year guidance, expecting net sales growth between 3% to 4%....
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 6 hours agoAdditionally, the controlled nature of independent retail environments minimizes the risk of ad fraud. Reaching Audiences Outside the National Chains Even as brands like Amazon ...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 3 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital...