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PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 3 days agoAdvertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best Wrapping up Q1 earnings, we...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 2 days agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 5 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 3 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Small Business - Picayune Item | Picayune Item
The Picayune Item· 2 days ago(NASDAQ: DRCT) common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 3 days agoCARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising ...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Technology via Yahoo Finance· 2 days agoThat marked the biggest quarterly growth since Q1 2022, Guideline reported. Guideline measures advertising spend and pricing data by capturing actual...
VISIT ESTES PARK: VEP Board approves additional funding for construction marketing campaign
Estes Park Trail Gazette· 10 hours agoThe VEP team will begin implementing the strategic plan immediately, with programmatic digital advertising anticipated to be the first tactic to be produced. The Board listened ...
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 3 days agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic advertising ...
