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Google Announces New AI Ad Tools at Marketing Live 2024
Social Media Today· 9 hours agoGoogle has announced a range of new ad tools at its “Marketing Live” event, including some impressive creative editing tools (powered by AI), new Shorts ad
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 1 day agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
Great Falls Tribune
Great Falls Tribune· 3 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii) online display ...
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for...
Market Watch· 7 days agoNetflix said its cheaper plan, which displays commercials during shows and movies, now has 40...
Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers
AdWeek· 1 day agoGenerative AI search is already poised to change how buyers use search to drive traffic and place ads. Google has also invested heavily in Performance Max, a tool that uses AI to place ads across ...
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 7 hours agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...
Niche blogging in the new Google reality: 5 strategies to thrive or die
Search Engine Land· 2 days agoThat loss in traffic also means a loss in ad income and for a content creator whose niche blog may...
Bumble apologizes for ad about celibacy
CBS News via Yahoo News· 7 days agoThe brand said it was removing the ads from its global marketing campaign and would donate to organizations that support women, like the National...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 7 hours agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Apple’s disastrous iPad ad mocked by rival Samsung in new 43-second spot: ‘We would never crush...
Fortune via AOL· 6 days agoStorm prompts rare Apple apology People like actor Hugh Grant came away from viewing the ad...
