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The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 2 hours agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 12 minutes agoLONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and< ...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 7 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...
Council Post: 3 Ways To Create A More Transparent Programmatic Advertising Ecosystem
Forbes· 2 days agoPaula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and...
Council Post: Programmatic Ads And The Death Of Cookies: What Marketers Need To Know
Forbes· 2 weeks agoThis shift is a major concern for marketers, as 3P cookies have been essential for tracking user...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 3 days agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Brands are Rushing to Send Out Newsletters. Here's Why You Should Do the Same | Entrepreneur
Entrpreneur· 2 weeks agoThis trend isn't just a fleeting one; it's rooted in the evolving landscape of B2B communication,...
The Ad Industry Can Finally Fulfill Purpose-Driven Pledges
AdWeek· 1 week agoSeveral brands have made public commitments to shift their budgets to purpose-driven advertising and...
PubMatic tapped to boost sales of Roblox video advertising
Pocket Tactics· 2 weeks agoRoblox’s video advertising system entered alpha testing at the end of 2023 and now digital ad...
Q1 2024 Roku Inc Earnings Call
Thomson Reuters StreetEvents via Yahoo Finance· 1 hour agoIn Q1, we grew total net revenue 19% year-over-year to $882 million. Platform revenue was $755 million, also up 19% year-over-year, driven by both streaming service distribution and ...
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