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Viant Technology Inc (DSP) (Q1 2024) Earnings Call Transcript Highlights: Robust Growth and ...
GuruFocus.com via Yahoo Finance· 4 hours agoThe company saw over 50% year-over-year growth in Connected TV (CTV), attributing to capturing a larger percentage of customer budgets and significant market share gains.
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 3 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client ...
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 1 day agoLONDON, April 30, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile < ...
Roku, iSpot Launch Expanded Streaming Audience Measurement Partnership
TV Tech· 2 days agoSAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company ...
Viant Technology Inc (DSP) Q1 2024 Earnings: Aligns with EPS Projections Amid Revenue Growth
GuruFocus.com via Yahoo Finance· 1 day agoAbout Viant Technology Inc Viant Technology Inc is a pioneer in advertising technology, facilitating...
Loop Media partners with RadNet for in-center TV channel By Investing.com
Investing.com· 1 day ago(NASDAQ: RDNT) to power RadNet’s dedicated TV channel across its 366 imaging centers. The...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 1 hour agoChief among the options marketers weigh when deciding on which streaming services to place ads are...
It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 2 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV< ...
Roku and iSpot will share data, streamlining connected TV measurement
Ad Age· 2 days agoISpot, which has placed growing emphasis on its outcomes measurement, launched a test recently with NBCU parent Comcast to measure sales impact of TV and CTV advertising ...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 2 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...