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It's Google's World And Planners & Buyers Are Just Living In It
MediaPost· 3 days agoIf you really want to understand the way Google has been leveraging its dominant legacy of digital advertising and media optimization into the new world of TV< ...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 2 days agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Viant Technology Inc (DSP) Q1 2024 Earnings: Aligns with EPS Pro
Guru Focus· 2 days agoDespite this, Viant reported a net loss of $3.21 million, which shows improvement from the previous year's $9.38 million loss, and a non-GAAP net income of $1.35 million, aligning with the EPS ...
Viant Technology Inc (DSP) Q1 2024 Earnings: Aligns with EPS Projections Amid Revenue Growth
GuruFocus.com via Yahoo Finance· 2 days agoAbout Viant Technology Inc Viant Technology Inc is a pioneer in advertising technology, facilitating...
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Digiday· 9 hours agoChief among the options marketers weigh when deciding on which streaming services to place ads are...
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
Marketing Dive via Yahoo Finance· 2 days agoA key part of the company’s pitch: Connected TV (CTV) stands to be a more aboveboard model than...
TV Is More Than a Medium—It’s an Ecosystem
AdWeek· 2 days agoIn the past year, the television landscape has undergone a transformational shift, with streaming overtaking linear TV. In response to subscription...
Viant Technology Inc. (NASDAQ:DSP) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 22 hours agoViant Technology Inc. (NASDAQ:DSP) Q1 2024 Earnings Call Transcript April 30, 2024 Viant Technology...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 3 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 6 days agoLONDON, April 26, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile < ...