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Screenverse Secures $10.5 Million Investment to Empower DOOH Media Owners with Programmatic...
PRWeb· 18 hours agoScreenverse's suite of services is tailored to meet the evolving needs of DOOH media owners, offering end-to-end support in programmatic advertising monetization and management. By simplifying ...
The Rise of Programmatic Advertising: Revolutionizing the Digital Marketing Landscape
TechBullion· 5 days agoOne of the most significant advancements in recent years is the advent of programmatic advertising....
Google flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become...
Fortune· 16 hours agoDiscovery, and Paramount, as it emphasized its focus on simplifying the ad-buying process through its increasingly AI-ified cross-media marketing platform, Display ...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 6 hours agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
Google puts AI into its ad platform for brands and agencies to buy on connected TV
Ad Age· 2 days ago“The rise of programmatic advertising brought efficiency to media buying, but it’s time to evolve even further,” Kristen O’Hara, Google’s VP of agency, platforms and client solutions, said in ...
‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search...
Digiday· 6 hours agoWith each publisher issuing them, all must be linked with advertisers’ own IDs, making the...
Predictions for NewFronts—TikTok, Google, Meta and Snap battle for ad dollars
Ad Age· 7 days agoGoogle has already revealed that it will showcase its demand-side platform, called Display and Video 360, which advertisers use to place programmatic ads across the web and ...
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)
Search Engine Journal· 16 hours agoGoogle unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while...
NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and...
Digiday· 1 day agoDay one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a...
Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Deadline via Yahoo News· 2 days agoGoogle is strengthening advertising ties with major media companies amid a broader push into ad...