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IAB Makes Three Appointments to Its Leadership Team
TV Technology via Yahoo Finance· 3 days agoThe group fills key positions with Cintia Gabilan as VP of Media Center, Arlene Mu, assistant general counsel, and Nadine Karp McHugh, executive in...
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024
Search Engine Journal· 2 days agoThe IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts,...
Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend...
FOX 8 Cleveland· 2 days agoTotal digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*. In ...
Mixed predictions on German unemployment for 2024
dpa international via Yahoo Finance· 1 day agoThe employment outlook in Germany continues to improve, the Institute for Labour Market and Professional Research (IAB) reported from Nuremberg on...
Spotify Leaves IAB As Company Further Retools Podcast Policy - Radio Ink
Radio Ink· 5 days agoAs the leading global digital audio advertising company, Spotify’s decision to reassess its formal membership comes after reporting significant ad-supported revenue in Q4 of 2023, surpassing ...
IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaPost· 4 days agoThe IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which "can accrue non-physical interactions with ...
Ad Spending on Digital Video Expected To Grow 16% in 2024
Next TV via Yahoo Finance· 2 days agoThe figures include connected TV, which exceeded $20 billion in ad spending for the first time in...
Why marketers should embrace gaming as the premium environment it is
The Drum· 2 days agoHere, members of IAB UK’s Gaming Group explain why marketers should hold gaming in the same regard...
How supermarket shoppers became part of a £2bn goldrush
The Telegraph via Yahoo Finance· 13 hours agoIn the final weeks of the year, social media becomes awash with posts from Spotify subscribers...
Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
MediaPost· 2 days agoDigital video is expected to grow 16% vs. a year ago to $62.9 billion, according to an IAB report that shows digital video ad spend -- social media, CTV, websites and online ...