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  1. Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. Below are some of the best strategies you can implement to ...

  2. “Sesame Street” creators on Thursday filed a lawsuit against STX Entertainment, alleging that its marketing campaign for “The Happytime Murders,” an R-rated Melissa McCarthy film featuring ...

  3. There are a lot of unfortunate misconceptions shared about businesses and their marketing: They operate on gut instinct. In fact, a 2017 survey indicated that only 4 percent of consumers ...

  4. James Loomstein, Managing Partner of Rogue Marketing and adjunct professor at Southern Methodist University Cox School of Business. Mike Tyson said, “Everyone has a plan until they get ...

  5. Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin ...

  6. Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking ...

  7. Q: Who is responsible for taking on the burden of humanizing marketing? Today, the push to humanize marketing usually starts as a grassroots effort in the marketing department ...

  8. MichaelSilver in Skokie received a Marketing Achievement Award at the Association for Accounting Marketing's annual summit recently in Portland, Oregon. "We are honored by this ...

  9. Marie Hattar is CMO at Keysight Technologies, responsible for brand and global marketing efforts. Fifth-generation wireless is the latest iteration of cell technology, currently under ...

  10. Results-driven digital marketing strategist, President at XYZ Advantage, an analytics-based marketing company empowring B2B companies. In fundamental ways, this should also be ...

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